Bok has worked hand-in-hand with the brand founder since the initial conception.
beingU was the first lingerie brand to recognise the gap in the market for multi skin toned lingerie in 2011. Re-launched in 2017 beingU now has the most complete offering in this sector. Extended size runs and colour palette, both of which are being added to continuously.
Responsible for the design and aesthetic of the brand, product development, as well as creative direction for photoshoots, and all branding strategies at launch and going forward. Additionally, over the art direction of the brand through social media campaigns, packaging design, and growth of the brand offer.
Photography: Mark Sacro
