bokgoodall.com
Creative Consultant. Specialising in lingerie and loungewear. concept, design, branding, art direction, and most of the bits in-between...
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Claudette

Launched into the US when the market was hungry for a large cup fashion lingerie brand. Internationally recognised as a leader in its category.

Each season the Claudette colour palette and styling was picked up by trend reports around the world. 

The concept was never to sell a boring beige t-shirt bra - there's enough of them around, right?!

Fully responsible for all creative aspects of the brand, from initial concept right through to shop floor. All design, colour palettes (and colour names), art direction and brand development, as well as special projects under the Claudette label for international retailers.

Claudette was sold in Selfridges, Urban Outfitters, ASOS, Anthropologie, Faire Frou Frou, Journelle, Bare Necessities, Herroom, as well as over 300 lingerie specialist boutiques worldwide.

Photography: Mark Sacro.

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