bokgoodall.com
Creative Consultant. Specialising in lingerie and loungewear. concept, design, branding, art direction, and most of the bits in-between...
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Fifty Shades of Grey

Project management of multi-million pound lingerie and sleepwear business launched in 300+ Tesco stores throughout Europe, for Bluebella Limited, the licensee.  
Worked closely with customer and licensor to ensure project was delivered on time and in a cost effective manner. Management of submission and approval process throughout all areas of the project, packaging, multi-lingual translations, care labelling, fit process, range planning and product development.
Creative direction on main photoshoot (shot by Rankin) and product photography to work within customer’s aesthetic and tie in with the brand vision.

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