A capsule collection of soft and structured pieces, with bras to a G cup. Concept, name, branding, design and art direction. All creative aspects of the brand.Winner of 'Best Brand' as voted by the UK press at The Lingerie Edit, London,Launched into Urban Outfitters, Anthropologie and specialist lingerie boutiques.The brand is now available throughout the UK, Germany and Australia through a major high street retailer.