Creative Consultant. Specialising in lingerie and loungewear. concept, design, branding, art direction, and most of the bits in-between...
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Launched into the US when the market was hungry for a large cup fashion lingerie brand. Internationally recognised as a leader in its category.
Each season the Claudette colour palette and styling was picked up by trend reports around the world.
The concept was never to sell a boring beige t-shirt bra - there's enough of them around, right?!
Fully responsible for all creative aspects of the brand, from initial concept right through to shop floor. All design, colour palettes (and colour names), art direction and brand development, as well as special projects under the Claudette label for international retailers.
Claudette was sold in Selfridges, Urban Outfitters, ASOS, Anthropologie, Faire Frou Frou, Journelle, Bare Necessities, Herroom, as well as over 300 lingerie specialist boutiques worldwide.
Photography: Mark Sacro.
Brand concept, design and creation, including branding and all art direction.
Inamorata is a large cup fashion brand out of London. Launched into Selfridges and Top Shop.
Winner of 'Best New Brand' as voted by the UK press and buyers at The Lingerie Edit, London.
Photography: Mark Sacro
Bok has worked hand-in-hand with the brand founder since the initial conception.
beingU was the first lingerie brand to recognise the gap in the market for multi skin toned lingerie in 2011. Re-launched in 2017 beingU now has the most complete offering in this sector. Extended size runs and colour palette, both of which are being added to continuously.
Responsible for the design and aesthetic of the brand, product development, as well as creative direction for photoshoots, and all branding strategies at launch and going forward. Additionally, over the art direction of the brand through social media campaigns, packaging design, and growth of the brand offer.
Photography: Mark Sacro
The Breast Life
Working closely with Elisabeth Dale to create illustrations for her updated website.
Used throughout the site and have become part of Elisabeth's branding online and offline.
Consultant Creative Director of APM Agency, the UK's leading specialist agency for lingerie and loungewear.
Logo creation, all creative documents, including company presentations and profiles, invites, brand lookbooks and linelists where required.
Bok worked on all private label projects handled by APM, including Maidenform Solutions. As part of Maidenform Solutions Bok created a bespoke packaging set for Rigby and Peller to launch their International solutions programme.
She works closely with Director David Finlayson on the brand mix of the agency and works on account management for selected accounts.
The idea behind Dessous London was to create a trade event that interested buyers and press alike, by offering something new and fresh.
The inaugural event was held in July 2017.
Bok took on the responsibility of naming the event, logo and branding creation, all marketing materials, invites etc as well as the day to day organisation and evening cocktail event including DJ and modern burlesque dancer.
Bluebella - concept, direction, design and creation with the Bluebella team of the launch Bluebella More+ collection - a specialist DD+ offer in the signature Bluebella style.
Illustrations and sketches for Bluebella social media. I also worked with Bluebella on Fifty Shades of Grey and other licensed projects.
Fifty Shades of Grey
Project management of multi-million pound lingerie and sleepwear business launched in 300+ Tesco stores throughout Europe, for Bluebella Limited, the licensee. Worked closely with customer and licensor to ensure project was delivered on time and in a cost effective manner. Management of submission and approval process throughout all areas of the project, packaging, multi-lingual translations, care labelling, fit process, range planning and product development. Creative direction on main photoshoot (shot by Rankin) and product photography to work within customer’s aesthetic and tie in with the brand vision.
A capsule collection of soft and structured pieces, with bras to a G cup.
Concept, name, branding, design and art direction. All creative aspects of the brand.
Winner of 'Best Brand' as voted by the UK press at The Lingerie Edit, London,
Launched into Urban Outfitters, Anthropologie and specialist lingerie boutiques.
The brand is now available throughout the UK, Germany and Australia through a major high street retailer.
Bok has been fortunate to work on some amazing projects with amazing people.
Scarletta - design and development through to launch of DD+ fashion brand.
Flirty Pretty Things - design and development of the younger sister brand to award winning Dirty Pretty Things.
She has also worked on many private label projects with major high street retailers such as TKMaxx, Courtaulds Sara Lee, Hanes, Marks and Spencer, Bravissimo, Winners, Anthropologie amongst others.