Bok Goodall is a highly motivated fashion industry consultant specialising in lingerie (with particular attention on DD+) and sleepwear categories with an in-depth understanding of European and US markets.
Skills include, but not limited to, the design and development of product to market and visual concepts; branding, photoshoots, marketing collateral, and packaging. Strong design aesthetics coupled with an intimate understanding of manufacturing processes.
Private label project management from design through to delivery. On-strategy, on-time, on-budget.
Specialising in fast-track brand launches, brand conception, naming, marketing, design, photoshoots, and every process in between from initial concept to the shop floor.
For many of the brands Bok works with she take on the creation of all marketing materials, including invitations, layout of line-lists and look books, e-mail flyers, postcards and more.
Additional skills include sales, forecasting management, line planning, relationship building, strategic planning, marketing, and range planning.
Bok also considers herself lucky enough to occasionally be asked to illustrate projects for brands.
In today's market where price is king she is used to working to bring in the best possible product at the best possible price. And, where time is most definitely money, projects have to be brought in on time, always.
Bok is always very sensitive to the brand story when designing product, branding, and creating marketing to further develop the story, whether this is new brand launch or an existing brand.
A complete solution for new to market brands, which starts with a concept for a new brand and follows it through to the shop floor.
Brand concept and name - logo design and all branding - product design - first samples - approvals of all components, fit meetings with technologists - photoshoot concept and direction - excellent sales links to ensure fast track into UK market - follow production through to delivery.